Transmedia extension: 30 Rock and Kabletown.com

RTF 319: Introduction to Digital Media

In the fourth season of the sitcom 30 Rock, NBC (in the world of the show) is taken over by the fictional company Kabletown. The real NBC put up a website for the company, which is accessible through the official page for 30 Rock, and has a prominent banner at the top linking back to the official site. The site itself is quite basic, consisting of just five pages containing images and text.

A large orange banner branding Kabletown.com as an extension of 30 Rock. NBC leaves no doubt that Kabletown.com is an extension of 30 Rock, with a big orange banner at the top.

The Kabletown story arc is self-reflexive in that it acknowledges the reality of the company producing the television show. At the same time that the episodes involving the Kabletown takeover were airing, Comcast was taking over NBC in real life. Since 30 Rock is a television show about making a television show, it regularly engages…

View original post 344 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close